The evil geniuses of the advertising industry are hard at work in their labs dreaming up seductive new mojo to artificially stimulate your consumer lusts. Meanwhile, the media's relentless campaign to get you to believe in debilitating fantasies and divert you from doing what's really good for you has reached a fever pitch. And here's the triple whammy: Even more than usual, some of your relatives and cohorts are angling to convince you that what pleases them is what pleases you. So is there any hope that you will be able to hone in on what truly excites you? (It's especially important that you do so right now.) The answer, in my opinion, is a qualified yes -- IF you're willing to conduct intensive research into the idiosyncratic secrets of what makes you happy; and IF you're not scared to discover who you are when you're turned on all the way. -- Rob